Like Volvo, Maserati will launch only electrified cars starting in 2019.Fiat Chrysler Automobiles (FCA) has announced it is finally embracing electrification. The company will embark on an electric and hybrid car offensive in 2019.
The plan will forever change Maserati. The Italian brand known for big-displacement engines and sonorous exhaust notes has vowed to only launch electrified cars starting in 2019. Most of them will be hybrid or plug-in hybrid models, but persistent rumors claim the Alfieri concept shown in Geneva in 2014 will reach showrooms sooner or later with an all-electric powertrain.
Volvo recently made a similar announcement, but it has been dabbling in electrification for over a decade. FCA boss Sergio Marchionne conceded the company is late to the party.
"We have been reluctant to embrace that avenue until we saw clearer the path forward," he told investors during a conference call.
The group's electrification offensive will conclude in 2022, according to Auto Express. At that point, more than half of the FCA fleet will be electrified in one way or another.
More specific details -- such as which models will get which type of electrification -- haven't been announced yet, but they'll begin to trickle out over the coming months. Notably, the company will shed insight into its future products during an investor day scheduled for early next year.
The focus on electric technology could push FCA into Formula E. Marchionne -- who will retire in 2019 -- admitted he is looking at the EV-only race series with interest. Ferrari will remain in Formula 1 in the foreseeable future and Fiat won't return to top-tier racing any time soon, which leaves Maserati and Alfa Romeo the most likely candidates for a Formula E team.