Some of the company's officials are worried about diluting the brand.Ferrari still hasn't made up its mind about reviving the emblematic Dino nameplate.
Two years ago, Ferrari boss Sergio Marchionne said bringing back the Dino as an entry-level model was "a when, not an if." We haven't heard a lot about the car since, but Automotive News has learned some officials are reluctant to approve the project because they're worried a cheaper model would dilute the brand's image.
In Italy, the Dino would start at approximately 150,000 euros, which converts to roughly $177,000. That's about 20 percent less than the California T, a car which famously started life as a Maserati and was given to Ferrari extremely late in the development process.
Marchionne explained moving downmarket to attract younger buyers isn't necessary. In Asia, there is no shortage of "phenomenally young" buyers who can afford a 488 GTB, or even one of the company's more expensive models. That's hardly the case in Europe or in North America, but that seems to be of little concern members of the company's top brass.
Ferrari officials will decide whether or not a compact, driver-focused coupe will irreparably dilute the brand's image by early next year. In the meantime, the company looks set to venture into the SUV segment in about 2021 in a bid to double its annual sales.